The seventh edition of the SIAL Canada International Food & Beverage Trade Show opened on May 2, in Toronto, Canada. This event constitutes the most important gathering of business players with the objective of connecting the Canadian agri-food industry to domestic and  international markets. This year’s event featured 1,030 exhibitors from around 60 countries, and was expected to bring together more than 15,000 industry professionals. The trade show continued through May 4, 2017. 

As part of SIAL Canada, the office of ProMéxico in Toronto organized the Mexican Pavilion, which included eight leading Mexican companies in their sectors exhibiting and offering a diverse range of food products, including avocado oil, coffee, candies and sweets, frozen fruits, dried fruits, cheeses, and organic agave products.   

In his speech opening the pavilion, Consul General Porfirio Thierry Muñoz Ledo stressed that the Mexican economy is open to the world and that our country advocates increased economic integration in the region. He also  highlighted the fact that the current geopolitical context offers the Mexican business community an opportunity for diversification for its companies into the Canadian market, and a chance for companies that already have a presence in North America to expand by exploiting non-traditional market niches in Canada. 

Also participating at the ribbon-cutting ceremony were SIAL Canada’s CEO Xavier Poncin, Ontario Produce Marketing Association (OPMA) President Virginia Zimm, Canada Bread/Grupo Bimbo President Alejandro Pintado, ProMéxico’s representative in Toronto Rodrigo Contreras, and a large delegation of Mexican business owners.